What We Believe

Products should be built to last and designed to evolve.

Buy Less, to Buy Better

At Lovesac, we believe we can inspire people to buy less stuff by creating products that last longer. Products that can adapt, evolve, and grow with us, and that are designed with forever in mind.

This is true sustainability.

Listen to our Founder’s podcast to learn more about our design philosophy.

Built to Last

Rather than trying to sell you as many couches as we can throughout your life, we build our products to be with you for the rest of it.

  • Loveable

    Timeless, thoughtful products you can love for a lifetime.

    Love is in our name, and it's something we want you to feel every time you engage with our products. To keep items in our lives and out of the landfill, we strive to thoughtfully design products that our customers will enjoy for many years.

  • Durable

    A DFL product aims to last for the lifetime of the consumer.*

    Reliability and quality are a top priority. Sactionals are manufactured with high-quality materials that can withstand all types of use, allowing you to keep these durable products in your life longer.

    * Lovesac's Lifetime Guarantee is defined in our Terms & Conditions.

  • Guaranteed

    Products that are truly Designed For Life should come with a guarantee to back it up.

    We practice what we preach and we want our customers to know it. It's important that we establish and cultivate long-lasting relationships based on quality and trust. In order to accomplish this, we set the bar high for manufacturing and quality control.

  • Maintainable

    MaintainableIf an item can't be maintained, it's likely to meet its demise much sooner than it should.

    Spills and messes shouldn’t cause stress. A simple load of laundry and you couch is back to looking like new. But what about damage, like a cat scratching the arm? Sactionals allow you to replace only the impacted piece, rather than getting a whole new couch.

Designed to Evolve

Your life is always evolving. Your couch should evolve with you.

  • Changeable

    You should be able to change your furniture with the seasons, your taste, or just because.

    We understand that styles and times change, and we believe that your couch should be able to change right alongside. That's why we developed our Covers to be easily swapped out. And not just for the cushions or pillows, for the entire couch.

  • Rearrangeable

    The living room serves so many purposes. Our furniture should be able to meet every need.

    Sactionals truly are the only couch that's "one size fits all." You can go from a loveseat to a Movie Lounger, to a multi-piece sectional that lines your entire wall. Moving to a new space also becomes a lot less challenging.

  • Expandable

    The living room serves so many purposes. Our furniture should be able to meet every need.

    Sactionals truly are the only couch that's "one size fits all." You can go from a loveseat to a Movie Lounger, to a multi-piece sectional that lines your entire wall. Moving to a new space also becomes a lot less challenging.

  • Moveable

    Whether it's one room to the next, or to a new home, your furniture should be easy to move.

    We know the pain that comes with moving a couch, especially when there are stairs and tight turns involved. That's why we designed Sactionals to come apart into easy-to-move individual pieces.

  • Upgradeable

    The ability to add features after purchase is the key to extending a product's lifespan.

    Rather than creating a product, we built a product platform. Every innovation is designed to be backwards and forwards compatible. That way, whether you bought your couch 5 years, or 5 days ago, you can seamlessly add features and functionality.

Love, Earth & Purpose

Our Vision for the Future...

...is to continue to grow and adapt through conscious business decisions, guided by the commitments we make today. Those commitments include: designing products to last, growth without excess resource consumption, maintaining a brand that values people—by treating them with love—and upholding a commitment to transparency with our customers and stakeholders.

For more information on our sustainability initiatives, check out our 2023 ESG report.

Designed For Life is a designation of The Lovesac Company.